I accidentally used a marketing term in a Skype conversation with my friend Vanessa this evening, in reference to a person we both know.
"I mean, her USP is based on the fact that she... oh my god. I did not just say that did I?"
Oh yes Rani. Yes - you - did.
USP.
It stands for Unique Selling Point.
I am now talking to my friends in such manner that I am describing people like products in an advertising brief.
I think it's time for a holiday.
No comments:
Post a Comment